
The Blog: Real Talk on Websites, Branding & SEO
Curious how to get more out of your website? You’re in the right place. Smart, actionable advice for service-based business owners who want their website to actually do something. You’ll find straight-talking tips, behind-the-scenes insights, and bite-sized strategies to help you grow your business—with less overwhelm and more clarity.
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Squarespace vs. WordPress: Which One’s Right for Your Small Business Website?
Choosing between Squarespace and WordPress? Both are powerful platforms, but the right choice depends on how tech-savvy you are, how much customization you need, and how much time you want to spend on maintenance. Here’s a plainspoken breakdown to help you pick the one that saves you stress, time, and money.
Thinking About a Website for Your Small Business? Start Here.
Most small business owners know they need a website, but few understand what’s actually involved in the process. This post (and video) is your executive summary — an overview of the key decisions, steps, and pitfalls to help you plan a website that actually works for your business.
Practice Donuts and Dry Runs: Why Testing First Makes Everything Smoother
This year we warmed up for back-to-school mornings with “practice donuts” — a test run that made the real thing easier. The same principle applies in business: dry runs let you catch problems early and launch with confidence. Here’s why I always build a rehearsal phase into every website project (and why your business might need its own practice donuts, too).
Comparing Competitor Sites; A Small Business Owner’s Simple Checklist
Ever wonder how your website compares to your competitors’? This simple checklist will help you find out—no tech skills required. Spot the gaps, see what’s working, and get clear on what to fix first.
Why Keeping Your Website Content Fresh Matters (and How to Do It)
When was the last time you updated your website? Fresh content isn’t just nice to have—it can boost your SEO, build trust, and help you turn more visitors into clients. In this post, I’m breaking down why regular updates matter and how to make them simple.
Website in a Week: Get a High-Converting Site Without the Drag
Done with the DIY struggle? This post breaks down how I design and launch a high-converting Squarespace site in just 5 days—plus what’s included, how it works, and how to book your own Website in a Week.
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Website Project Roadmap
Get a step-by-step guide to launching your Squarespace website—without the overwhelm!