Done with the DIY struggle? This post breaks down how I design and launch a high-converting Squarespace site in just 5 days—plus what’s included, how it works, and how to book your own Website in a Week.

Let’s clear something up right out of the gate: your website is not just a digital brochure. It’s a tool—a hardworking one, if you do it right. And like any tool, how it works matters just as much as how it looks. Let’s break down why strategy comes first—and how good design brings it all to life.

A well-designed website should feel effortless to navigate and easy to take action on. When things are clear, bookings flow better. (For your clients and your peace of mind.)

Let’s walk through five simple ways to declutter your website so it works harder for you—without overwhelming your visitors.

Picking a website builder can feel like falling down a rabbit hole—Wix, Squarespace, WordPress, Shopify, ShowIt, Webflow, Framer… the list goes on. Each platform offers something slightly different, and let’s be honest: it’s not always easy to tell what matters and what’s just marketing.

If you’re reading this, you most likely built your own website (or had a friend help) to save money and move fast when starting your business — and it worked… at first. While I love that “progress not perfection” attitude on you, if you’re starting to feel stuck, unnoticed, or like it’s not working out, your DIY website might actually be holding your business back. Let’s fix that.

When you look at the world’w powerhouse brands, they are so much more than a logo. They’re a whole experience and we love them for it! How did they do that you ask? Enter the power of a solid brand strategy. Meticulously planned out and built to spec, strategy is the secret ingredient to their success. What if you could do the same to elevate your local ‘brick & mortar’ business to new heights? Do you even need all that? (Spoiler – If you want a strong business you do!)