Most small-business marketing looks like a sad all-you-can-eat buffet: random dishes, nothing goes together, and you walk away full but deeply unsatisfied.

What you actually want is a roast beef dinner: simple, intentional, and built to keep feeding your a hungry crowd all year long.

Choosing between Squarespace and WordPress? Both are powerful platforms, but the right choice depends on how tech-savvy you are, how much customization you need, and how much time you want to spend on maintenance. Here’s a plainspoken breakdown to help you pick the one that saves you stress, time, and money.

Most small business owners know they need a website, but few understand what’s actually involved in the process. This post (and video) is your executive summary — an overview of the key decisions, steps, and pitfalls to help you plan a website that actually works for your business.

This year we warmed up for back-to-school mornings with “practice donuts” — a test run that made the real thing easier. The same principle applies in business: dry runs let you catch problems early and launch with confidence. Here’s why I always build a rehearsal phase into every website project (and why your business might need its own practice donuts, too).

Ever wonder how your website compares to your competitors’? This simple checklist will help you find out—no tech skills required. Spot the gaps, see what’s working, and get clear on what to fix first.