Laura’s Blog

Smart, actionable tips for service-based business owners who want their website to actually do something.

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Web Design, Branding Laura Nurse Web Design, Branding Laura Nurse

Design vs Strategy—Which Comes First?

Let’s clear something up right out of the gate: your website is not just a digital brochure. It’s a tool—a hardworking one, if you do it right. And like any tool, how it works matters just as much as how it looks. Let’s break down why strategy comes first—and how good design brings it all to life.

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Branding Laura Nurse Branding Laura Nurse

Your Brand Needs More Than A Logo. Here’s Why…

When you look at the world’w powerhouse brands, they are so much more than a logo. They’re a whole experience and we love them for it! How did they do that you ask? Enter the power of a solid brand strategy. Meticulously planned out and built to spec, strategy is the secret ingredient to their success. What if you could do the same to elevate your local ‘brick & mortar’ business to new heights? Do you even need all that? (Spoiler – If you want a strong business you do!)

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Website Project Roadmap

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Get a step-by-step guide to launching your Squarespace website—without the overwhelm!