About Laura Nurse Design
The person you call when the business idea is clear, but the marketing and tech are still a pile of question marks.
You need someone who can look at the whole thing, understand what you’re trying to make happen, and help you figure out what actually deserves to be built.
Lucky for you, that’s my jam.
I love helping seasoned professionals turn all those questions into a clear roadmap for the right customer-facing system, and a business that’s actually ready for people to buy from.
Then, if it makes sense, I’ll build it for you too.
You already know your craft.
And now… you’ve made the decision: That new offer, service, practice, location, business model, or next chapter?
It’s happening.
What usually gets messy is everything around it.
What needs to be built? What can wait? Which platform makes sense? How do customers actually move through the business? Do you need a new website, a rebrand, a booking system, better copy, a CRM, some combination of all of it — or far less than you think?
That’s the part I’m good at.
I take the moving pieces, make the mess legible, figure out what actually matters, and help turn it into something practical, connected, and ready for customers.
Meet Laura
Hey there! 👋🏻
Dodge, office manager ↑
I’m a strategist, designer, web developer, tech translator, and professional question-asker based in St. John’s, Newfoundland.
Most days, I’m working from my kitchen table while my kids are at school, usually with a coffee nearby and a cat behaving like middle management.
Dodge, office manager ↑
I’ve been building websites since 2013 — first for myself, then friends and colleagues, and eventually professionally for businesses across Newfoundland & Labrador and beyond.
But the longer I did this work, the more obvious something became:
The website usually wasn’t the whole problem.
Clients would come in asking for a website, but before I could build the right one, we’d end up talking about:
what they were actually selling
how customers were supposed to move through the business
whether they needed booking, payments, ordering, email, or other tech
what could wait
what had to happen first
and occasionally whether the thing they were asking me to build was even a good idea
Eventually I realized:
That part of the work wasn’t a detour from the website project. It was the most valuable part of it.
So now I start there on purpose.
Fun Facts About Me
Personality Type:
INTJ / Enneagram 5
Favourite Spot To Walk:
Manuel’s River Trail.
Current Obsession:
Experimenting with AI
Coffee Order:
Oat Milk Latte
Fave Travel Destination:
Caribbean 🏖️
Office politics:
Mostly dictated by cats
What It Feels Like Working
With Laura
★★★★★
“You immediately put me at ease and led me on a step-by-step process that I knew I could trust. Thank you for your efficiency, creativity, and effective communication that kept me on the right track.”
—Susan Tetford, Well Now Fitness
★★★★★
“Laura made the entire experience easy and fun with her creative approach, sense of humour, and expert knowledge.”
—Heather Beck, HMBeck Consulting
★★★★★
“You have put so much creativity into this. You are truly part of our team”
—Colleen Hiscock, Bon Appetit Development
Here’s the tea…
What It’s Like to Work With Me?
I’m not a big agency, and I’m not trying to become your outsourced department for every marketing idea that crosses your desk.
You work directly with me.
I ask a lot of questions, make complicated things easier to understand, keep projects moving, and tell you what I actually think.
My clients tend to appreciate that I:
see the whole system, not just the website
turn a messy pile of ideas into a practical plan
make tech feel considerably less ridiculous
move quickly once we know what matters
explain things in plain English
take ownership instead of waiting for detailed instructions
push back when I think something will waste your time or money
care just as much about getting the thing working as I do about making it look damn good
You don’t need to arrive with all the answers.
But you do need to be willing to make decisions and keep moving.
What I Bring to the Table
Business brain + design brain + tech brain
An inconveniently useful combination.
I’ve spent more than a decade building websites and digital systems across my own businesses, client projects, and professional work.
Along the way, I’ve developed experience across:
website strategy, design, and development
branding and visual direction
positioning, messaging, and copy
customer journeys and conversion paths
SEO
booking, payments, ordering, email, and other customer-facing technology
project management and implementation
translating messy business ideas into things customers can actually understand and use
Squarespace remains one of my favourite tools because, for the right business, it’s flexible, polished, and easy for the owner to manage after handoff.
But I don’t start with the platform anymore.
I start with the business.
Who I’m a Great Fit For (And Who I’m Not)
My favourite clients are usually seasoned professionals who:
know their craft
have already decided what they’re doing next
are ready to invest in getting it in front of customers properly
want an expert to take ownership of the marketing and tech side
are comfortable delegating
appreciate direct advice
would rather make a good decision once than spend six months researching software on YouTube
want momentum more than perfection
In other words:
You know your shit. You’re done messing around. And you’re ready to make the thing happen.
Not a match:
You’re still trying to decide what business you want to start.
You want someone to quietly execute a fully prescribed list without questioning whether it makes sense.
You want dozens of revision rounds before anything can move forward.
Or you’re looking for a giant agency experience with five account managers, fourteen meetings, and a 47-page deck explaining why your button is green.
That’s not me.
I work best with people who want smart collaboration, direct advice, sensible decisions, and forward motion.
Not quite ready to start your project with me?
That’s cool. Why not grab a copy of my FREE Website Project Prep Kit? It’ll help you get your head wrapped around prepping for a website project.