Your Marketing Should Work Together Like a Roast Beef Dinner. (Not a Buffet.)
Most small-business marketing looks like a sad all-you-can-eat buffet: random dishes, nothing goes together, and you walk away full but deeply unsatisfied.
What you actually want is a roast beef dinner: simple, intentional, and built to keep feeding your a hungry crowd all year long.
Table of Contents
Buffet-Style Marketing Creates Chaos (and Heartburn)
If your marketing feels like a plate you kinda regret building, you’re not wrong.
Buffet-style marketing is what happens when you keep adding tactics because each one seems like a good idea:
A couple of reels because “everyone’s doing video”.
A website template that "kind of" matches your brand (or did... 3 years ago.)
An email newsletter you get around to sending maybe once per quarter (🙋♀️ I’m guilty of this one.)
A blog post here, a case study there, a random how-to when inspiration strikes.
A new scheduling tool someone raved about in a group you’re in.
A funnel you half-built last July, that's live, but not finished... and you just can't get back to it.
A hashtag strategy you copy-pasted from someone’s TikTok (do hashtag’s even work?).
A free download you created during Covid lockdowns and haven’t opened since.
A dash of SEO sprinkled on everything like icing sugar on... steak?! lol.
Individually? Most of these things are fine. Some of them are even great, TBH.
But piled together on one marketing plate? You’re left with a confusing, overstuffed, mismatched heap of tactics that gives you the business equivalent of the meat sweats - leaving you overwhelmed, uncomfortable, and wondering why you thought any of this was a good idea.
Because here’s the real problem:
Nothing supports anything else. It’s just… stuff.
And “stuff” doesn’t attract clients. At least not for long.
Time for a better meal plan…
The Roast Beef Dinner Framework
A proper roast beef dinner works because every element has a job - and it all works together on the same plate.
Here’s the marketing menu:
Social = the Drinks
Branding = the Appetizers
Website = your Main Dish
Content = the much loved Yorkshire Puddings
Email = delicious Side Dishes
SEO = the Gravy... uniting it all and making it all stronger
Nothing competes. Nothing overwhelms.
Everything supports the star of the plate.
Let’s break it down.
Your Website: The Main Dish Everything Revolves Around
The roast beef is the reason anyone showed up to dinner. Same with your website - it’s the center of gravity in your marketing. Your fully owned and controlled home base.
This is where:
Trust is built
Decisions are made
Offers are understood
People actually convert
If your website is weak, unclear, or wildly out of sync with your brand, everything else becomes a plate of snacks. Don't undercook (or burn) the roast.
Content: The Yorkshire Puddings That Stretch Your Expertise
Content is delightful, shareable, and ridiculously versatile. One piece can turn into five more with almost no extra effort.
Your puddings include:
Blog posts
Videos
Case studies
How-tos
Yorkshire puddings stretch a roast beef dinner.
Content stretches your expertise across your entire marketing ecosystem.
Email: The Side Dishes Everyone Remembers
Email is where loyalty lives.
Newsletters, stories, and simple updates build comfort and familiarity - the kind people actually look forward to.
Email is filling.
Email is memorable.
Email sticks.
Just like the side dish you can’t stop thinking about the next day.
SEO: The Gravy That Pulls the Whole Plate Together
SEO brings cohesion:
Enhances every page
Helps people find you
Deepens your content
Improves quality and structure
Gravy doesn’t steal the show - it supports the roast beef.
SEO should do the same.
Social Media: The Drinks - Fun, Refreshing, and Not the Meal
Social media is fun. It adds flavor. It loosens the room.
But it’s not dinner.
Social is for:
Attention
Personality
Conversation
First impressions
People don’t build a business on drinks alone - not without consequences.
Social should complement your system, not be your system.
Branding: The Appetizers That Set the Mood
Branding is the first taste of what you've got to offer. It doesn’t fill anyone up - but it gets them ready for the main event.
Think:
Colors
Fonts
Imagery
Voice and tone
Logos
Branding sets the vibe and opens the appetite.
It doesn’t replace the main dish - it prepares people for it.
Mise en Place: The Setup That Makes Everything Easier
Your prep is the stuff no one sees but everyone benefits from:
Brand templates
Photo library
Headlines and CTAs
Keyword lists
A simple weekly workflow
Your publishing rhythm
When your prep is dialed in, everything cooks faster - and tastes better.
When Everything Works Together, You Finally Have a Complete Meal Marketing System
Here’s what it looks like when your roast beef dinner comes together perfectly:
Branding sets the tone
The website anchors the whole meal
Content multiplies your ideas
Email builds connection
SEO enriches every piece
Social adds energy and reach
Prep keeps it all smooth and sustainable
This is the opposite of buffet-style chaos.
It’s a confident, satisfying, predictable marketing system - one that feels good and works even better.
Ready to Swap the Buffet for a Real Meal?
If your marketing currently feels like a random assortment of lukewarm dishes, let’s tighten it up.
Book a planning call, and we’ll map out your roast beef dinner for 2026 - main dish, sides, drinks, the whole plate.
