Laura’s Blog
Smart, actionable tips for service-based business owners who want their website to actually do something.
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Is Squarespace Good for Service Businesses (The Truth)
Your website should be your reliable salesperson — always working, simple, and quietly booking clients while you live your life.
Too many service businesses have pretty sites that fail: no leads, no clarity, no trust, and no idea why.
Here’s what a service-site must do, how Squarespace performs, its limits, and who it’s really for.
Squarespace vs. WordPress: Which One’s Right for Your Small Business Website?
Choosing between Squarespace and WordPress? Both are powerful platforms, but the right choice depends on how tech-savvy you are, how much customization you need, and how much time you want to spend on maintenance. Here’s a plainspoken breakdown to help you pick the one that saves you stress, time, and money.
Thinking About a Website for Your Small Business? Start Here.
Most small business owners know they need a website, but few understand what’s actually involved in the process. This post (and video) is your executive summary — an overview of the key decisions, steps, and pitfalls to help you plan a website that actually works for your business.
Practice Donuts and Dry Runs: Why Testing First Makes Everything Smoother
This year we warmed up for back-to-school mornings with “practice donuts” — a test run that made the real thing easier. The same principle applies in business: dry runs let you catch problems early and launch with confidence. Here’s why I always build a rehearsal phase into every website project (and why your business might need its own practice donuts, too).
Website Project Roadmap
free PDF Guide
Get a step-by-step guide to launching your Squarespace website—without the overwhelm!