You Should Love Sending People to Your Website.
… And Know It's Working When You Do.
Your marketing sends people to your website. Then what?
If your site can't move them from "found you" to "booked you," all that effort stops there. I take the whole thing off your plate and get it doing what it should — moving the right visitors into a real conversation with you.
Trusted by trades, practitioners, and founder-led businesses
across Newfoundland & Labrador and Canada.
20+ Site Builds & Counting!
You Don't Actually Want a Website… You Want What a Website Can Do For You.
Most service business websites aren't terrible. They're just... quiet.
You've built a solid business. You're good at what you do — your clients will tell anyone that. But you hesitate before sending someone your link. You've apologised for it in a sales conversation. You've thought "I really need to fix this" more than once, and then got busy and didn't.
Meanwhile, every referral, every Google search, every bit of marketing you've ever done is landing on a page that doesn't quite do you justice.
That's not a design problem. It's a strategy problem. And it's very fixable.
Get The Complete Makeover Your Dreaming of.
That's What The Good-Looking, Client-Booking Website™ Is For.
A strategy-led Squarespace website for trades, health and wellness practitioners, consultants, and founder-led businesses who sell through conversations — not shopping carts.
Built to do two things your current site probably doesn't: make you proud to send people there, and move the right visitors into a real inquiry.
Not just a pretty layout. Built around how your clients actually make decisions — what they need to read, see, and feel before they pick up the phone.
Not sure if you need a full build yet? The Website Planning Workshop is a good place to start.
Full Builds Starting At: $7500 CAD
Getting Started Is Easier Than You Think
01. Book a Clarity Call
A free 15-minute conversation to see if we're a good fit. No pitch, no pressure — just an honest chat about where you are and what you need.
02.
Map Your Strategy
We'll work through your sales process, your clients' decision journey, and exactly what your site needs to do — so we build it right the first time.
03.
Get A Quote
Flat-fee pricing, scoped to your project. No surprises on the invoice.
04.
We Build It
A focused, structured process from kickoff to launch — with you informed at every step.
More Than a Web Designer. A Strategic Partner.
I'm Laura — and I build from my kitchen table in St. John's, NL, during school hours, with our cat named Dodge usually in the way.
What most web designers skip: your sales process. Before I design a single page, I want to understand what needs to happen after someone lands on your homepage — because that's what your entire site should be built around.
I build for trades, health and wellness practitioners, consultants, and founder-led businesses who get clients through conversations, referrals, and word of mouth — not shopping carts. 20+ websites built across NL and Canada.
I'll also tell you honestly if I'm not the right fit. That's rarer than it should be.
You Should Love Showing Off Your Website.
Here's What That Looks Like. 👇
Not Quite Ready to Hire Me?
(That’s cool. We just met. 💅)
Start with my free Website Project Roadmap — a step-by-step guide to help you scope, budget, and plan your website without the overwhelm or the guesswork.
Straight Talk on Websites, Strategy, and Small Business.
ThoughThoughts on design, strategy, and small business life — written between client calls and school pickups.