Most small business owners know they need a website, but few understand what’s actually involved in the process. This post (and video) is your executive summary — an overview of the key decisions, steps, and pitfalls to help you plan a website that actually works for your business.

This year we warmed up for back-to-school mornings with “practice donuts” — a test run that made the real thing easier. The same principle applies in business: dry runs let you catch problems early and launch with confidence. Here’s why I always build a rehearsal phase into every website project (and why your business might need its own practice donuts, too).

Ever wonder how your website compares to your competitors’? This simple checklist will help you find out—no tech skills required. Spot the gaps, see what’s working, and get clear on what to fix first.

When was the last time you updated your website? Fresh content isn’t just nice to have—it can boost your SEO, build trust, and help you turn more visitors into clients. In this post, I’m breaking down why regular updates matter and how to make them simple.

Done with the DIY struggle? This post breaks down how I design and launch a high-converting Squarespace site in just 5 days—plus what’s included, how it works, and how to book your own Website in a Week.

Let’s clear something up right out of the gate: your website is not just a digital brochure. It’s a tool—a hardworking one, if you do it right. And like any tool, how it works matters just as much as how it looks. Let’s break down why strategy comes first—and how good design brings it all to life.