Laura’s Blog
Smart, actionable tips for service-based business owners who want their website to actually do something.
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Why I Created the Good-Looking, Client-Booking Website™
Most websites look fine—but don’t bring in clients. Here’s why service business websites underperform, and how I built a better approach to fix it.
Comparing Competitor Sites; A Small Business Owner’s Simple Checklist
Ever wonder how your website compares to your competitors’? This simple checklist will help you find out—no tech skills required. Spot the gaps, see what’s working, and get clear on what to fix first.
Why Keeping Your Website Content Fresh Matters (and How to Do It)
When was the last time you updated your website? Fresh content isn’t just nice to have—it can boost your SEO, build trust, and help you turn more visitors into clients. In this post, I’m breaking down why regular updates matter and how to make them simple.
A Good-Looking Website That Actually Books Clients
Done with the DIY struggle? This post breaks down how I design and launch a high-converting Squarespace site in just 5 days—plus what’s included, how it works, and how to book your own Website in a Week.
Design vs Strategy—Which Comes First?
Let’s clear something up right out of the gate: your website is not just a digital brochure. It’s a tool—a hardworking one, if you do it right. And like any tool, how it works matters just as much as how it looks. Let’s break down why strategy comes first—and how good design brings it all to life.
5 Ways to Declutter Your Website and Book More Clients
A well-designed website should feel effortless to navigate and easy to take action on. When things are clear, bookings flow better. (For your clients and your peace of mind.)
Let’s walk through five simple ways to declutter your website so it works harder for you—without overwhelming your visitors.
Website Project Roadmap
free PDF Guide
Get a step-by-step guide to launching your Squarespace website—without the overwhelm!