5 Ways to Declutter Your Website and Book More Clients
Let’s be honest: when my physical space is messy, I can’t relax. It’s like there’s a silent “to-do” list humming in the background, adding to my mental load. A clear space lets me breathe—and I know I’m not the only one who feels that way.
Your website is no different. A cluttered site creates friction. It makes your visitor work harder to find what they need—and trust me, nobody needs more mental load.
A well-designed website should feel effortless to navigate and easy to take action on. When things are clear, bookings flow better. (For your clients and your peace of mind.)
Person typing on a laptop at kitchen table with mobile phone and coffee nearby.
Table of Contents
Let’s walk through five simple ways to declutter your website so it works harder for you—without overwhelming your visitors.
1. Streamline your menu
Think of your navigation as a guided tour. What are the top 4–6 pages your ideal client needs to visit to understand what you do and how to book you? List them—in order—and boom, that’s your menu.
Too many links = too many decisions. Simplify. Be clear. Help them get to the good stuff faster.
2. Make space to focus
White space isn’t empty—it’s essential. When everything is crammed together, it’s visually noisy. That overwhelm makes it harder for your visitor to focus on what matters.
Think of white space like breathing room in a conversation. It helps your message land. It gives your site a calm, confident feel. And it gently guides your visitor’s eyes where you want them to go.
3. Choose your images with intention
Every image on your site should serve a purpose. Does it support the copy next to it? Does it reinforce your message, your brand, or your vibe?
This is not the place for cheesy stock photography. Choose images that are authentically you. Show your face. Show your work. Show your clients (with permission). That’s what builds trust. That’s what converts.
4. Edit with compassion (but no mercy)
Your website should sound like a human—you—but no one has time for repetitive waffle. This is the delicate dance of website copywriting: say what needs saying, clearly and confidently, without sounding like a robot or a rambler.
This is where page frameworks come in handy. When you book with me, I’ll guide you through tried-and-true templates that help you hit the right points in the right order, so your visitor always knows where they are, what you offer, and why you’re the right choice.
5. Choose colours that build trust (not chaos)
Design cohesion = credibility. When your site’s colours, fonts, and visuals all sing the same tune, it feels polished and professional. That doesn’t mean boring—it means intentional.
Take the time to define your brand’s visual identity, and then stick with it. That consistency shows you know what you’re doing—and that you’ll take good care of your clients too.
Because let’s be real: if your website looks like it hasn’t been touched in 5+ years, or worse, like it was cobbled together in a panic, it’s a big red flag. I’m not putting my credit card into a “hot mess” site. Would you?
“Just getting started” and simple but tidy? Totally fine. But “hot mess express”? No thanks.
Need a website that feels as professional as you are?
If your site feels cluttered, unclear, or harder to manage than it should be, it might be time for a reset.
Whether you need strategic clarity, a focused cleanup, or a full rebuild, I help service-based businesses simplify their websites so they support real client bookings.
You can start with a Website Roadmapping Workshop to get clear on what your site actually needs, book a focused intensive for targeted improvements, or move into a Core or Premium Squarespace build if it’s time for a full refresh.
📆 Book a call to talk through your options and figure out the right next step. We’ll get your website decluttered, clear, and working harder for your business.
