Local Meteorologist Brand & Website Design
Sheerr Weather
From TV screen to smartphone: building a bold new brand and online home
for Newfoundland’ & Labrador’s favourite meteorologist.
Client Name:
Sheerr Weather (Eddie Sheerr)
Industry:
Weather Media / Local News
Platform:
Squarespace 7.1/Fluid Engine
Project Type:
Full Custom Brand & Website Build
Key Services Provided:
Brand identity, copywriting, web design, SEO setup
Launch Date:
July 2025
View Live Website:
https://www.sheerrweather.ca
About the Client
Sheerr Weather is the new home base for Eddie Sheerr—Newfoundland & Labrador’s go-to weather guy and a trusted name across the province. After years delivering forecasts on NTV, Eddie launched his own independent weather platform, bringing daily forecasts, severe weather updates, and behind-the-scenes weather insights to a loyal local audience.
He came to me with a big vision: create a digital-first weather brand that feels modern, professional, and unmistakably Eddie—while setting the stage for future growth through advertising, SEO, and product integration.
Project Goals
This was a full-scope custom build designed to:
Establish a recognizable personal brand separate from his former employer
Create a mobile-optimized website that delivers forecasts clearly and reliably knowing that’s where the bulk of his traffic would be browsing from
Set up a content structure for daily updates, videos, and blog posts
Drive traffic to the new Sheerr Weather app and YouTube channel
Build a foundation for ad monetization, search rankings, and future expansion
Eddie needed a partner who could wrangle content, shape the strategy, and move fast—without compromising on quality. He booked a custom Squarespace website design & build including branding, copy, design, development, and full SEO setup.
How It Turned Out:
Scroll the homepage design below or click on any of the page images to the right to open them!
Built for the Forecast-Obsessed
Clear navigation and clean layouts make it easy for users to find what they want—fast.Mobile-First and App-Connected
The site supports app downloads, crosslinks to YouTube, and loads quickly on every device.Ads Ready, SEO Optimized
With smart structure and strategic placement, the site is ready to rank—and to monetize.
“This site is everything I hoped for—clean, fast, and built to grow with the Sheerr Weather brand.”
What We Did
✔️ Brand Identity Design
We created a strong, media-ready brand system built around Eddie’s trusted persona. Bold typography, confident colours, and a clean logo that looks just as good on an app icon as it does in a YouTube thumbnail.✍️ Copywriting & Voice Strategy
Together, we crafted website messaging that reflects Eddie’s down-to-earth, no-nonsense style—while keeping things clear, helpful, and search-friendly.🖥️ Website Design & Development
The Squarespace site was custom-built for speed, clarity, and scale. Highlights include:Daily forecast blog collection with RSS feed
Video embeds and archive-ready post structure
Advertising-ready sidebar design
SEO-optimized category pages for every region in NL
📈 Full SEO Setup
We handled Google Search Console, Google Analytics, structured data, image optimization, meta descriptions, and internal linking—giving Sheerr Weather a solid foundation to grow organic traffic from day one.
Results & Wins
A complete online presence built for clarity, speed, and trust
A strong brand identity ready for merch, media, and app integration
A content structure Eddie and his team can update daily
Search visibility growing steadily post-launch
Local viewers are now bookmarking his site—not the news network’s
Want A Website Like This One?
It all starts with a friendly, no-pressure call.
We’ll discuss what you need, explore the best options, and outline your next steps.
