Fitness & Wellness Coach Website
Well Now Fitness
I partnered with Susan Tetford of Well Now Fitness to design a welcoming, faith-centered website that clearly showcases her dual paths—fitness classes and wellness programs—for women 40+. This project brought clarity and professionalism to Well Now Fitness, giving her a streamlined website that supports program launches, class registrations, and long-term growth.
Project Overview
Well Now Fitness is a women’s wellness studio offering both fitness classes and holistic faith-based wellness programs. Founder Susan wanted a clean, welcoming website that reflected her mission: helping women over 40 align body, mind, and spirit without the overwhelm of fad diets or quick fixes.
When Susan reached out, she was juggling multiple offers (fitness classes, signature wellness programs, day retreats, memberships) and needed a website that could clearly communicate each pathway while feeling calm, approachable, and grounded in faith.
My Role
I guided Susan through the roadmapping process, streamlined her messaging, and built a custom Squarespace website that could grow with her business. This included:
Strategic sitemap + user flow for fitness vs. wellness paths
Sales page copy adaptation for her signature programs
Membership and event registration integrations
SEO titles/descriptions for stronger local visibility
Clean, faith-aligned visuals and typography choices
Client Name:
Well Now Fitness
Industry:
Health/Wellness
Platform:
Systeme.io
Project Type:
Template-Based Build
Key Services Provided:
Website Design, Copy Editing, SEO, Launch Support
Launch Date:
August 2025
View Live Website:
www.wellnowfitness.com
How It Turned Out
The finished site balances clarity with warmth: a streamlined homepage guiding visitors to either the Fitness Path or the Wellness Path, with dedicated landing pages for her flagship programs (Flourish Foundations, Flourish Circle, Women’s Wellness Days). Registration and checkout are simple, and the content is optimized for local search so new clients can discover Well Now Fitness organically.
Results
With the new site, Susan was able to launch her Fall 2025 Fitness class registrations with a professional online presence, open doors for her re-branded membership The Flourish Circle, and is well positioned to launch her new course Flourish Foundations in the near future. The website now acts as her central hub for all offers, setting her up for sustainable growth.
Here’s What Susan Had To Say:
“You immediately put me at ease and led me on a step-by-step process that I knew I could trust. Thank you for your efficiency, creativity, and effective communication that kept me on the right track. I now have a well-functioning website and it looks awesome too. In addition to the technology expertise you brought a design flare that matched my brand completely. You nailed it! Already, I am reaping the benefits of a site that is making onboarding new students super easy!”
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