Leadership Coach Website Design
HM Beck Leadership Coaching
Leveling up a Calgary-based leadership coach’s online presence with
a fresh, engaging Squarespace website.
About the Client
HM Beck is a leadership coach, systems strategist, and all-around powerhouse based in Calgary, Alberta. She helps entrepreneurs and small teams build values-aligned businesses by getting their back-end operations and leadership systems running smoothly.
Before working with me, Heather was managing her entire online presence from a single one-page Canva site—scrappy, but not scalable. She came to me ready for a website that would reflect the depth of her work and support her next stage of growth.
Project Goals
Heather’s goal was to create a website she could proudly share with new leads, referral partners, and collaborators—something that looked polished and professional, while still feeling approachable and personal.
She needed:
Room to grow as she added new services, offers, and resources
A dedicated place for people to book intro calls
A site that could collect leads, showcase her experience, and reinforce her credibility
She chose my Core Build package (plus select add ons) to get a professional presence online fast, without dragging the process out or getting stuck in decision paralysis.
Client Name:
HM Beck Leadership Coaching
Industry:
Coaching
Platform:
Squarespace 7.1/Fluid Engine
Project Type:
Core Build + Add Ons
Key Services Provided:
Web design, strategy, SEO setup
Launch Date:
June 2025
View Live Website:
www.hmbeck.ca
How It Turned Out:
Scroll the homepage design or click on any of the page images below to open them!
The New Homepage
Professional, welcoming, and clearly explains how Heather can help.Mobile-Friendly & Easy to Navigate
Every page is fully responsive and streamlined for busy business owners.Clear Calls to Action
Visitors are gently guided to book a call, download a freebie, or learn more—without friction.
“I had the lovely experience of working with Laura to set up my website. She asked about my business, offered me the product that fit beautifully, and did a wonderful job at customization. Thank you Laura!”
Results & Wins
Make the impact tangible. Include any/all of:
A client testimonial (pulled quote or full)
Launch-day reaction
Performance metrics (e.g. "Bookings increased by 40%", “bounce rate dropped 30%,” “client launched their first opt-in”)
How the site supports their business now (e.g. easier to update, sends traffic to booking calendar, improved credibility, etc.)
If you don’t have numbers, focus on qualitative wins:
“The client felt more confident sending people to their site.”
“Their new look better matched their in-person professionalism.”
What We Did
This was a full template-based restyle—starting with a strategic layout, then tailoring the design to look and feel like her brand.
✔️ Web Design & Development:
We transformed her online presence from a one-page Canva site into a polished 10-page Squarespace website using Fluid Engine. Every page was styled for clarity, mobile-friendliness, and conversion.
🧠 Project Planning:
We structured the sitemap and page content to support her business goals—lead generation, relationship-building, and easy scheduling.
✍️ Copy Support:
Heather came with strong draft content; I helped fine-tune layout and copy flow for web readability and clarity.
📈 SEO Setup:
We optimized page titles, descriptions, and URL structure to give her site a solid start in search.
Want A Website Like This One?
It all starts with a friendly, no-pressure call.
We’ll discuss what you need, explore the best options, and outline your next steps.
