Perinatal Counselling & Doula Website Design
Liora Perinatal Counselling & Support
Branding, copywriting, and a full Squarespace site—
built to support new parents from bump to baby and beyond.
About the Client
Liora Perinatal Counselling & Support offers compassionate therapy and doula care for perinatal clients in St. John’s, NL. Founder Jordanna Comeau is a registered social worker and a certifying birth and postpartum doula, passionate about supporting birthing people through the emotional, mental, and physical transitions of pregnancy, birth, and postpartum life.
She came to me just as she was preparing to launch her business, ready to create a brand and website that felt inclusive, grounded, and professionally polished.
Project Goals
Jordanna needed a strong digital foundation—something that would:
Help potential clients quickly understand what she offers
Feel safe, welcoming, and aligned with the perinatal experience
Clearly outline her services and support easy booking
Launch fast, without sacrificing quality or care
We worked in focused sprints across three bookings:
1 Day: Branding
1 Day: Copywriting
1 Week: Website Build
Client Name:
Liora Perinatal Counselling & Support
Industry:
Mental Health / Doula / Perinatal Care
Platform:
Squarespace 7.1/Fluid Engine
Project Type:
Website in a Week (+ sales copy and branding add-ons)
Key Services Provided:
Web design, brand identity, copywriting
Launch Date:
Feb 2025
View Live Website:
https://lioraperinatal.com/
How It Turned Out:
Scroll the homepage design below or click on any of the page images to the right to open them!
The New Homepage
Inviting and easy to navigate, with clear guidance on how to get started.Mobile-First Design
Optimized for users browsing on the go—especially important for busy families.Team Directory Built to Scale
Designed with future growth in mind, so they can add new team members without redesigning the whole site.
“Laura helped me bring my vision to life in a way that felt supportive, collaborative, and completely aligned with what I was hoping to create.”
What We Did:
✔️ Web Design & Development
We used a Squarespace template designed for therapists as the base and fully customized it to reflect Jordanna’s brand tone, services, and user journey.
🎨 Brand Design
We created a visual identity that’s both professional and nurturing—avoiding anything too cutesy or clinical. The end result feels grounded, calming, and inclusive.
✍️ Copywriting Support
Through a one-day sprint, we collaborated on thoughtful, clear, and SEO-aware copy that supports both new client trust and search visibility.
🧠 Website Strategy
We planned out a 10+ page structure including blog, services, FAQ, and booking pages—all designed to grow with the business and help new visitors feel informed and at ease.
Results & Wins
Jordanna now has:
A cohesive brand and voice that feel true to her
A fully custom, mobile-friendly website
An easy way for prospective clients to learn about her services and book
A professional online presence that feels as supportive as her work
Want A Website Like This One?
It all starts with a friendly, no-pressure call.
We’ll discuss what you need, explore the best options, and outline your next steps.
